EVENT OVERVIEW
Cloud accounting changes everything…. Your relationship with your client and the way you price
The emergence of cloud accounting is the single biggest change the accounting profession has seen in the last 20 years. It changes everything.
It changes the way you interact with clients. It changes the services you deliver to clients. And your pricing models must adapt with those changes.
You see, putting it bluntly, those accounting firms that don’t adapt and change will die.
In this research-based session, best-selling author Mark Wickersham FCA reveals:
• How to make so much more money getting more of your clients onto the cloud,
• How UK accountants – who used to set up cloud accounting systems for their clients for free – are now finding it so easy to earn more than £1,000 from every client,
• Why charging an hourly rate is so completely stupid, and…
• why quoting a single fixed price is not much better – in this session you will discover a better way, and
• What every accounting professional wishes they were taught on day one… this secret will change the profits of accounting firms forever.
Highly practical: This session will show you the exact “how-to’s”. In this session Mark Wickersham FCA will show you step-by-step how to present your price for your accounting solutions. He’ll show you exactly how to create a range of options and how to make what you do more valuable.
You’ll discover the exact words you can use so business owners completely see the value of what you do and that what you offer is significant value for money.
Mark will show you powerful applications of the contrast principle, which will make your price, seem so much smaller and make price resistance melt away. And he’ll show you how to use price points and creative payment terms to help you sell your most expensive offerings with ease.
We have to embrace cloud accounting because it’s here to stay. And we have to price in a different way otherwise our profits will be in danger of significant erosion.
SPEAKER DETAILS
Mark Wickersham FCA, Chartered Accounted, public speaker and #1 best-selling author
Mark is known as the most sought after profit improvement expert in the accounting
community. He is famous for helping accounting firms double their profits in less
than 18 months without having to work harder or do any uncomfortable marketing.
Mark is also a widely published author on practice issues. In May 2011 his book,
Effective Pricing for Accountants, was a number 1 Amazon bestseller. He has also
co-authored Your Blueprint for a Better Tax Practice and Your Blueprint for a Better Accountancy Practice,
both of which have been widely acclaimed.
Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with
him on LinkedIn to get access to free resources Mark has created for accountants in practice.
TIMINGS
6:00pm Registration and refreshments
6:30pm Presentation
8.00pm Close
COST
Free of Charge
LOCATION
AMP Technology Centre,
Advanced Manufacturing Park,
Brunel Way,
Catcliffe,
Rotherham,
S60 5WG